Research shows that shoppers rely on REVIEWS to an extraordinary extent to learn about products and guide their purchasing decisions:
92% read online reviews
80% say they trust reviews as much as a personal recommendation
This phenomenon continues to drive online revenue, but the usefulness of reviews is deteriorating quickly
Online shoppers on marketplaces and retail sites want to know why it’s so hard to make sense of reviews
"It takes me 5 times longer to research products, and more often than not, I find myself unhappy with things I bought with 4- to 5-star reviews."
Online shopper, January 2017
The current system of ONLINE REVIEWS has reached its limits. It damages rather than improves the online shopping experience.
There are TOO MANY to read, so how can shoppers read the right ones? Reading just a few reviews leads to an obvious sampling error.
There is the issue of QUALITY: there are too many unreliable reviews, whether they express irrelevant or incompetent opinions or, worse, because they have been manipulated, usually by unscrupulous vendors.
The 5-star rating system is now completely outdated: AVERAGE RATINGS ARE 4.3 stars, a clear sign that the system is not credible.
The number of shoppers who are disappointed after purchasing products rated 4 stars and above is telling.
|WHAT SHOPPERS EXPECT||REVIEWIZ DELIVERS|
|CONFIDENCE: Reliable information = rational decisions||Important, personally relevant information so shoppers feel good about their purchasing decisions|
|EMPOWERMENT: Control over the entire shopping process||A sense of empowerment over a complex and often frustrating process|
|EFFICIENCY: The right buying decision in the minimum amount of time||The ability to quickly make sense of an unmanageable quantity of information|
|FUN: A pleasant, fulfilling experience of browsing, learning, sharing, discussing, comparing, and buying||More time to browse and enjoy shopping, with less time wasted on uncertain feedback|